Absa Bank Kenya has entered into a strategic partnership with World Navi aimed at streamlining vehicle importation into Kenya through an integrated financing and sourcing model.
The deal, delivered under Absa’s Asset-Based Finance (ABF) offering, will allow customers to import vehicles directly from Japan while accessing structured financing in one bundled solution—addressing longstanding pain points such as high upfront costs, fragmented logistics, and uncertain delivery timelines.
Speaking during the signing ceremony in Nairobi, Business Banking Director Renato D’souza said the partnership responds to a growing shift among Kenyans toward direct imports, driven by better pricing and wider model selection.
“The process has traditionally been complex, with high upfront costs and long delivery timelines. Through this partnership, we are offering an integrated solution that combines trusted sourcing with tailored financing,” he said.
Under the arrangement, customers can secure financing covering key costs including vehicle purchase and shipping, helping preserve working capital while improving cash flow management.
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The model also introduces a guided, end-to-end import process—from sourcing in Japan to delivery in Kenya.
World Navi Managing Director Yoshifumi Sawada said the collaboration sets a new benchmark in the industry by merging financing and supply into a single, seamless customer experience.
“Together, we are making the importation journey simpler, faster, and more predictable for Kenyan customers,” he said.
Absa will offer up to 95% financing for most vehicles, full financing for units valued below KES 6 million, and repayment periods of up to 72 months. The package also includes bundled insurance, additional working capital support, and financing of up to Sh10 million for commercial vehicles such as school buses.
The partnership further promises quality assurance, with vehicles undergoing inspection by Japanese engineers, certified mileage verification, and a 90-day warranty on engine and transmission. Customers will also benefit from priority shipping and local support in Nairobi and Mombasa.
The move comes amid rising demand for direct vehicle imports in Kenya, positioning Absa to tap into a growing market while reinforcing its foothold in asset-based lending.
By integrating financing with global supply chains, the bank is betting on convenience, transparency, and speed as key differentiators in an increasingly competitive auto financing space.
