LG Electronics (LG) showcased its Hybrid Emergency Call (Hybrid eCall) solution at the 37th Meeting Week of the 5G Automotive Association (5GAA), a global cross-industry organization driving the development of connected mobility solutions. eCall is an in-vehicle emergency communication system that automatically transmits critical information, including vehicle location, vehicle data and time of incident, to the…
Kenya’s consumer electronics space is having a shift toward human-centric marketing as LG Electronics East Africa and distributor Opalnet deepen their partnership through lifestyle-driven campaigns that prioritize connection over conventional product promotion. This strategy came into focus with the #TrekToLove campaign, a regional initiative designed to celebrate relationships, shared experiences and community. Rather than centring…
LG Electronics presented a comprehensive portfolio of built-in kitchen solutions from its SKS luxury brand and LG built-in lineup at the SKS Showroom in Milan, Italy, during Milan Design Week 2026. Emphasizing the harmony of technology and design, the showcase reflected LG’s deep understanding of contemporary living and its expanding presence in Europe’s premium built-in…
Most of us know the same kind of fridge with freezer on top and fridge below. It’s what our parents had, and likely what we also have in our own homes. And for a long time, it is what the market pushes. But the LG Bottom Freezer Refrigerator is coming in to show us there…
Connection and teamwork took center stage at Karura Forest as LG Electronics East Africa and its main distribution partner, Opalnet, officially wrapped up their #TrekToLove campaign, a lifestyle-driven initiative that brought people together to celebrate meaningful connections in a fun and engaging way. Launched in March, the campaign invited participants to submit videos showcasing…
Safaricom has committed Sh22million to become the title sponsor of the 2026 Connected Africa Summit scheduled for next week. The conference brings together Africa’s most influential decision makers to shape the continent’s digital transformation journey at a time when governments are accelerating efforts to modernise public services and expand digital access. “Africa’s digital journey is at…
Payments platform PayKit has launched in Kenya to help businesses manage complex, high-volume transactions more efficiently. Built to support micro, small and medium-sized enterprises (MSMEs) and digital platforms, PayKit is positioning itself as the infrastructure layer for businesses that need to move money at scale. Development began in 2023, and over the past three years…
Absa Bank Kenya has entered into a strategic partnership with World Navi aimed at streamlining vehicle importation into Kenya through an integrated financing and sourcing model. The deal, delivered under Absa’s Asset-Based Finance (ABF) offering, will allow customers to import vehicles directly from Japan while accessing structured financing in one bundled solution—addressing longstanding pain points…
LG Electronics engaged consumers through a two-week campaign held during the Carrefour Brand Festival. The festival, which culminated in a live draw event at Two Rivers Mall, brought together 45 leading consumer brands to offer promotional pricing and customer rewards. LG used the campaign to showcase its wide range of home appliances and electronics while…
