Sprite launches ‘It’s That Fresh’ youth culture campaign
SpriteKenya’s youth scene is getting a boost of energy following the launch of Sprite’s “It’s That Fresh” campaign — a bold, multi-month cultural initiative blending music, basketball, digital creativity and immersive campus experiences. The campaign opened with a high-Valentine’s Day takeover at the KICC COMESA Grounds, where more than 5,000 young people gathered to…
