Rethinking FMCG Growth in Kenya: The Power of the Last Mile
By Victoria Macharia Every morning, millions of Kenyans begin their day at a duka, a roadside kiosk, or a market stall. They buy small purchases repeatedly, countless times across the country. These transactions may seem insignificant in isolation, but collectively they form the backbone of Kenya’s consumer economy. And yet, they remain consistently undervalued in…